Corporate reputation management in the online environment

Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.

Overview

Social media pages, user feedback sites, and online communities are some common digital marketing tools used to connect with your target market. These tools can also be used by customers to classify – and complain about – a company’s products or services. Without proper online reputation management, your customer relationship can be irreversibly damaged. In this course, you will learn how to develop and maintain online customer relationships to protect your corporate reputation. You’ll also learn how to use digital public relations, blogs, and online user communities to grow your brand.

Target Audience

Anyone who wants to be involved in planning digital marketing initiatives for organizations of all sizes

Objectives

• Managing Online Reputation
• Recognizing the Four Major Trends of the Digital Revolution
• Recognizing How to Enhance Your Customer Relationship
• Recognizing the Purpose and Potential of Public Relations
• Recognize how to drive traffic to your organization’s blog
• Recap the use of social communities in an online public relations strategy
• Adequate response to a media crisis
• Use of reputation management strategies through content marketing and relationships online