Reputation management through online content marketing and PR

Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.

Overview

Everything the customer discovers about your brand before using your digital services is the focus of your organization’s online reputation management efforts. During the stage known as consumer assessment, you need to get a personalized impact on consumers while managing how your organization is perceived across the landscape of social media, blogs, microblogging, communities, and other media. This course provides inside guidance and advice on building, maintaining, and monitoring an integrated online PR strategy, including tips for disintegrating any storm that threatens your brand on social media.

 

Objectives

  •  Recognize how you can connect with consumers
  • Recognize the scope and potential of online PR
  • Recognize how you can drive traffic to your organization’s blog
  • Respond appropriately to a media crisis
  • Apply reputation management strategies through content and online marketing

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Enrolled: 10 students
Video: 00:24:48
Level: Introductory

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