How to help customers find you

Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.

Overview

In addition to social media marketing, many companies now use search engine marketing (SEM) to reach their target markets. SEM is one of the most powerful digital marketing tools available, overshadowing traditional advertising. In this course, you’ll learn about the importance of SEM and how it can help you move your site to the top of the search engine results page. You will explore search engine optimization (SEO) as well as organic tactics to improve the ranking of your website. You will learn about offsite strategies that can help you leverage external organizations. You’ll also find paid search tactics to help you target your customers in your marketplace.

 

Objectives

  •  recognizing the urgency and relevance of search marketing for your business
  • analyzing the elements of a web page for their impact on search engine optimization
  • identifying the SEO impact of the formatting, title and keyword elements of a web page
  • recognizing offsite SEO methods which improve your SEO ranking
  • Recognize how search engine optimization strategies are used
  • Recognize SEO strategies and techniques

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Enrolled: 14 students
Video: 00:15:36
Level: Introductory

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