Search Engine Marketing – How the Customer Finds Us

Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.

Overview

Search Engine Marketing (SEM) is the most powerful promotional tool available today, overshadowing many traditional forms of advertising and promotion. Consumers have needs, and an online search for products, services and information is a first step in meeting those needs. Make sure these potential consumers find you! This course will explore a variety of search engine marketing, organic, or paid search tactics that can help you propel your website to the top of the search results hierarchy by capturing the attention – and clicks – of consumers who look for offers like yours.

 

Objectives

  • Recognize the urgency and relevance of search engine marketing for your business
  • Analyze elements of a web page to determine their impact on search engine optimization
  • Recognize offsite SEO methods that raise your SEO rankings
  • Recognize how to capitalize on Search Engine Advertising Strategies
  • Apply SEO strategies and techniques

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Enrolled: 9 students
Video: 00:20:28
Level: Introductory

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