Digital marketing and communication Courses & Trainings

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Digital marketing and communication
€3.90
Important to know: The course video is English with Romanian subtitles and test questions are in Romanian. Overview Professional marketers today ha...
Introductory
€3.90
Digital marketing and communication
€6.40
Important to know: The course video is English with Romanian subtitles and test questions are in Romanian. Overview Social networks are one of the ...
Introductory
€6.40
Digital marketing and communication
€3.90
Important to know: The course video is English with Romanian subtitles and test questions are in Romanian. Overview In today’s business envir...
Introductory
€3.90
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Online Digital Marketing Courses

Digital marketers have become high in demand for the last decade. Since it is still a relatively new field, there are not enough qualified and skilled digital marketers that can fill in the demand of companies. If you need a new career path, or if you already are a digital marketing professional but want to learn more to improve your skills, taking digital marketing courses would be the smart thing to do. With a variety of online digital marketing courses, you can change the direction of your career path and learn more about digital marketing starting now.

What Is Digital Marketing?

Digital marketing is an umbrella term for all organizations and corporations' efforts to promote their brands, products, or services on digital and online platforms. It is tempting to say that digital marketing is the digitized version of traditional marketing and that the only difference is that the promotional materials are published on digital platforms, but the reality is so much further than that. 

Digital marketing requires a highly technical and analytical approach compared to traditional, creative marketing. It is a different field altogether, and if you have been working as a creative marketer, the transition requires some training.

Digital marketing offers organizations opportunities to reach any client or customer base they like, from all around the world. Through digital marketing, you can target very niche audiences, send personalized campaigns and measure your success with numbers. Digital marketing is a constantly changing field. There are always new updates, algorithm changes, and new tools to use, so even if you are an expert digital marketer, you are expected to keep yourself updated and knowledgeable.

There are several different types of digital marketing, but if you truly want to master your craft you should learn as much as you can about different types of it too. That will help you create more cohesive and successful campaigns in the future.

Types of Digital Marketing

There is more than one way to conduct a digital marketing operation, hence the types of digital marketing we mentioned above. For large companies, you can see that there are different roles for employees who are specialized in one type of marketing. But for small organizations, sometimes one or a few people are expected to be proficient at nearly all of them.

  • Paid Marketing (Pay Per Click): This kind of digital marketing focuses on promotion and ads you publish on certain platforms or websites to reach your potential customers. Brands pay an amount of money every time a viewer clicks on their ads. The ads can be published on search engines, social media platforms, or just regular websites with ad spaces. For example, you can pay to be shown at the top of the search results on Google to increase your website’s traffic. 

If you want to work as a paid marketing expert, you need to have in-depth knowledge about the algorithms of search engines and social media platforms. Since you are paying for each click, you need to be sure that you are reaching the right audience, and that will require analytical skills. You can take online digital marketing courses to learn how to create interesting, and eye-capturing paid ads and how to launch paid campaigns. 

  • SEO Marketing: The best way to increase your website’s traffic and maybe your sales is to have a higher rank on search engines. And to do that, brands need to have a brilliant SEO strategy. SEO marketing can be highly technical, and SEO marketers are expected to have an extensive set of skills.

SEO marketing is so much more than using a generous amount of keywords in your content on the website. On the content side of this marketing, even the tiniest details like the length of sentences, the tense, the tone used and the form of the paragraphs can be important. Technical SEO is a bit more complex; that’s why SEO experts are usually expected to know several coding languages like HTML, CSS, and JavaScript. Even knowing the fundamentals of these coding languages can make you fast forward in your career path. With online digital marketing courses, you can learn more about SEO and the necessary coding languages.

  • Content Marketing: Publishing blog posts and uploading videos are great examples of content marketing. This type of digital marketing focuses on offering useful or entertaining content to potential customers to capture their attention, explain and promote their products or service and create a strong brand identity.

Content marketing is a great digital marketing career path for those who want to use their creativity. To become an expert, you can take courses on how to write different forms of content such as blog posts, video scripts, whitepapers, short paid ads, and social media posts. There are also courses about the fundamentals of creating content marketing campaigns and building strategies. If you are confident with your writing skills, you can immediately jumpstart your content marketing career.

  • Social Media Marketing: Social media marketing is the most dynamic type of digital marketing. The trends in this field change rapidly; there are always new platforms and new audiences. A social media marketer should know how to operate every platform and analyze them to understand if they fit within the needs of the brand they are working for.

Creating engaging social media posts is also another kind of challenge. An average person takes only a couple of seconds to look at each social media post, that’s why the captions and images have to be interesting and attention-grabbing. To create the perfect social media posts and launch successful campaigns, you can take online digital marketing courses and learn how to operate popular social media platforms.

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