Exceptional marketing with Big Data

Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.

Overview

Professional marketers today have unprecedented access to customer data and complex data sets. Using Big Data technologies and analytics tools, they can collect information about their target markets through website traffic, email marketing, and social media activities. And they can get incredibly useful information from Big Data transactions, contributing to an effective operational marketing strategy. In this course, you’ll learn about the features of Big Data, the benefits of managing Big Data for marketing purposes, the key challenges associated with using Big Data, and best practices for storing and manipulating data. The course also covers considerations regarding the implementation of Big Data strategies.

 

Objectives

  • identify the big data features that are valuable for strategic marketing
  • recognize the benefits and value of using big data for marketing strategy and activities
  • identify the main challenges of using big data effectively
  • distinguish between big data storage and good management practices
  • identify methods and effective big data analytics tools for marketing

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Enrolled: 3 students
Video: 00:18:38
Level: Introductory

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