Digital marketing – how we reach the consumer

Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.

Overview

In the information age, classic “one-to-many” marketing has given way to personalized, individual, and increasingly web-based marketing methods. Every company in the world knows that they have no future if they do not promote their offers and products on the web or mobile devices. In this course, you will learn about the main goals and methods of digital marketing so that you can plan the best strategy and marketing mix for your organization. The course examines a variety of methods and tools by which you reach customers at every stage of their decision-making process, focusing on social media marketing.

 

Objectives

  •  Recognize the goals of digital marketing today
  • Recognize the types of marketing channels and activities associated with each stage of the digital marketing process
  • Analyze a digital marketing planning effort
  • Recognize the value of different types of social media in a digital marketing strategy
  • Apply digital marketing to your organization

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Enrolled: 14 students
Video: 00:26:46
Level: Introductory

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