Product, price and promotion in the marketing mix

Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.

Overview

The marketing conglomerate is a collection of items that use advertising to meet the needs of customers and to meet business objectives. We all buy products – we read the advertisement and check the competition. The company can advertise the product and then send it to the distribution channel. In this course, you will learn about some elements of the marketing conglomerate: product, price, and promotion. You will learn how marketing is involved in the development of new products and about the stages of the product life cycle. You’ll also learn more about pricing, including how to approach product pricing. Finally, you’ll learn more about promotional techniques, including the importance of distribution and a robust distribution model.

 

Objectives

  • Identify typical marketing roles in new product development
  • Match product lifecycle stages to their objectives
  • Classify pricing objectives as financial or marketing objectives
  • Match pricing strategies to their definitions
  • Recognize examples of promotions with different prices
  • match promotional techniques with their descriptions
  • match the characteristics of marketing communication campaigns with traditional or online media channels
  • recognize the roles of product, price and promotion in the marketing conglomerate

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Enrolled: 8 students
Video: 00:23:36
Level: Introductory

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