Introduction to marketing

Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.

Overview

Successful marketing means optimizing the value you offer your customers, as well as the value you get from them in return. Understanding its function will help you better understand the relationship that companies need to build with their customers. If you know how to advertise effectively and use each distribution channel, this will help you stand out from the competition. In this course, you will learn more about the key features of modern marketing and how it relates to your overall corporate strategy. You will also consider the role of advertising and distribution in digital marketing. Finally, you’ll learn more about the basics of creating a marketing strategy and making the most of every ad in your distribution model.

 

Objectives

  • Match business styles with decision-making principles
  • Identify key marketing objectives in organizations
  • Identify key features of online marketing
  • Recognize market segmentation and targeting descriptions
  • Match positioning strategies with their descriptions
  • Identify elements of marketing conglomerate
  • identify elements of the modern marketing conglomerate
  • recognize the characteristics of modern marketing

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Enrolled: 13 students
Video: 00:24:00
Level: Introductory

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