Basic principles of business storytelling

Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.

Overview

Stories have long been the way people communicate meaningful information. Corporate storytelling, in a business context, requires careful preparation and effective presentation. In this course, you will learn storytelling techniques that will help you engage your target group. You will also learn how to plan and prepare business stories that strengthen your interest in the company’s brands and improve the way you communicate with key stakeholders inside and outside your organization.

 

Objectives

  • Describe the benefits of storytelling effective business storytelling efforts
  • building a connection with the audience to increase the impact of storytelling
  • recognizing key strategies for the early stages of story planning
  • recapitulating strategies for outlining the beginning, middle, and end of a story
  • describing effective preparation and presentation strategies of a business story
  • list the basic structures of stories and presentation media
  • analyze what you have learned

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Enrolled: 7 students
Video: 00:22:00
Level: Introductory

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