Planning an effective strategy for a mobile application

Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.

Overview

An essential innovation associated with the increased use of smartphones is the use of mobile applications. Mobile device users are estimated to use applications 90% of their device usage, which is a huge market opportunity. That’s why if your organization doesn’t have a marketing strategy to capitalize on the mobile app market, you’re already behind. In this course, you will learn about the importance of mobile marketing and planning a strategy for using mobile applications. You will explore the different types of applications available, how to create marketing strategies to address each type and elements of a mobile application development framework.

Objectives

• Recognize the importance of adopting a strategy for using mobile applications in today’s business world

• Recognize examples of types of mobile applications typically created for customers based on your business activities and goals

• Identify the typical features of mobile applications for employees of your company or entity

• identify potential topics to include in the Application Development Framework to standardize the development of employee applications in your organization

• match the stages of mobile application development with the activities that take place at each stage

• identify some decisions with which your organization will discuss your strategy for using mobile applications