Distribution and ethics of e-marketing in the marketing mix

Overview

Distribution is about managing the journey that a product makes from producer to consumer and how value travels back from consumer to producer. In this course, you’ll learn more about the importance of having an effective distribution model and the things you should consider when selecting a distribution channel. You’ll also learn more about key distribution strategies and systems, and how to select and manage resellers. Finally, you will learn more about online distribution opportunities and the benefits and ethical concerns associated with online marketing.

Objectives

• Recognize the importance of efficient distribution
• Identify key considerations in selecting the right distribution channels for your products
• Match distribution strategies and systems with their descriptions
• Identify the principles for selecting distribution network intermediaries
• Revoke the principles of managing network intermediaries.
• Identify the features and benefits of online distribution
• Match the elements of the marketing conglomerate with the ethical concerns of e-marketing
• Recognize the importance of establishing effective distribution channels and raising awareness of ethical concerns