Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.
Overview
Professional marketers today have unprecedented access to customer data and complex data sets. Using Big Data technologies and analytics tools, they can collect information about their target markets through website traffic, email marketing, and social media activities. And they can get incredibly useful information from Big Data transactions, contributing to an effective operational marketing strategy. In this course, you’ll learn about the features of Big Data, the benefits of managing Big Data for marketing purposes, the key challenges associated with using Big Data, and best practices for storing and manipulating data. The course also covers considerations regarding the implementation of Big Data strategies.
Objectives
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For those who are individual learners, team members of a business, business professionals.
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Business Leaders / HR Responsibilities / Other company representatives who want to upskill employees.
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For companies which want to colobrate with DB Academy and publish educational content for their customers.
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English 
Romanian