Introduction to social networking

Overview

A basic understanding of social media, its uses, and how its benefits combine with your business is becoming increasingly important. This course will focus on introducing and using social networking services in a business context. You will learn the benefits of social media, how to use these services in a professional way, and what potential issues may arise from using social media in the workplace.

Objectives

• Describe the fundamentals of social networking
• Differentiate between social networks and social media
• Identify popular social networking services
• Identify emerging social networking services
• Recognize social networking features in SharePoint
• Summarize personal benefits of social media
• Describe the benefits of networking career development
• identifying the benefits of social media business communication
• recognizing the benefits of targeted social media marketing
• identifying the organizational risks associated with social media
• recognizing the benefits of organizational social media policies