Strategicization and management of social networks

Overview

Familiarizing yourself with the features that many common social networking services offer and how they can be leveraged is essential to a successful business presence on the Internet. In this course, you will learn about popular social networking services and what they have to offer in a business context. You will also learn about defining a social networking strategy and managing your social media presence.

Objectives

•  Choose social networking services for business purposes
• Recognize and work with common social networking features on Facebook and Twitter
• Identify and use common social networking features on Google+ and LinkedIn
• Recognize and work with common social networking features on Pinterest and Tumblr
• Identify and use common social networking features in Vine, Instagram, and Flickr
• Recognize and work with common social networking features in YouTube, Periscope, and Meerkat
• Define a basic social networking strategy based on business requirements
• identify best practices for promoting business through social media
• describe best business practices for managing the social networking community
• compare common social media management tools