Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.
Overview
The ability to write well is an essential skill and a responsibility for all public relations (PR) professionals. Well-written text often takes time and is not always easy to accomplish, but it is vital to connect with your target audience and convey your brand’s key messages in a clear and engaging way. In this course, you will learn how to develop written messages for your public relations initiative. You will explore how you can create and distribute interesting press releases and social media releases. You will also learn techniques for managing an effective social marketing campaign.
Objectives
• Identify the characteristics of a persuasive message
• Recognize how to write a press release that attracts the attention of the target audience
• Recognize best practices for distributing a press release
• Identify the key features of effective press releases for social networks
• recognizing how to use social media in your public relations campaign
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For those who are individual learners, team members of a business, business professionals.
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Business Leaders / HR Responsibilities / Other company representatives who want to upskill employees.
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English 
Romanian