Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.
Overview
Public relations (PR) has always meant a balance between persuasion, information and communication – however, these terms imply a one-sided relationship. The growth of fast-flowing news networks and social networks requires that modern public relations professionals interact more with the public and build and maintain relationships with the public. In this course, you’ll learn the basics of modern PR, including new research and marketing methods, how to build and maintain relationships with your influencers, and how to react to negative news. You will also learn how to build and monitor a successful PR campaign.
Objectives
• Recognize modern research methods to find out what your audience wants and needs
• Identify the characteristics of a successful PR plan
• Recognize the qualities used by effective modern influencers
• Recognize how to strengthen relationships with influencers
• Recognize how effective management of a PR crisis
• recognizing how to evaluate and monitor the success of a PR campaign
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