Transforming social information into applicable information

Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.

Overview

Using social intelligence (IS) is not just about recording the number of likes, retweets, or followers you have on various social networks. True social intelligence means using huge amounts of raw, real-time data that you have at your disposal and converting it into applicable information to improve customer relationships. In this course, you’ll learn about the benefits of social intelligence for your organization’s performance. You’ll explore how you can monitor social networks as well as common sources of social media data. At the end of the day, you’ll discover good practices for analyzing that data, common mistakes to avoid, and ways to use social awareness strategies that add real value to your business.

Objectives

• Recognize the business benefits of using social intelligence

• Recognize the characteristics of effective social network monitoring programs and services

• Recognize common sources for gathering information about social intelligence and its main benefits

• Identify best practices for effective intelligence and information analysis

• Recognize the difficulties of social analytics

• Recognize ways to use the findings of social intelligence to make effective business decisions