Getting a customer-centric design with personal users

Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.

Overview Your organization depends on its ability to win every customer interaction. User characters – detailed descriptions of archetypal end users – are the gateway to designing customer-oriented products and experiences that meet customer needs. Developing user characters will help you develop products and services that your customers really want. In this course, you will learn the essentials of user characters and the business information you can get from them. You will also learn how to develop a user character, what data to include in a character, and the qualities of an effective character. You’ll also find out what customer-centric design can tell you about your customer and how it can benefit your business. included in a user character • identify the actions taken to develop a user character • recognize the qualities of an effective user character • identify the benefits of developing user characters

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Enrolled: 10 students
Video: 00:20:53
Level: Introductory

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