Important to know:
The course video is English with Romanian subtitles and test questions are in Romanian.
Overview
Presenting a business case to your company’s executives is a difficult task. You need to invest time and effort in planning, writing and presenting business activities to be successful. This course prepares students interested in developing effective business cases. You’ll find out what a business case is and when it’s used, how to align it with your company’s goals, what research you need to do, and what information you should include in your business case. At the end of the day, you’ll learn how to present your business case to decision makers.
Objectives
• Identify the functions of a business case
• Recognize what needs to be researched before writing a business case
• Recognize steps to align a new project with your company’s strategic goals
• Recognize guidelines for deciding who should be involved in writing a business case
• identify guidelines for successful business case structuring
• recognize the elements of the main section of a business case
• identify the characteristics of an effective presenter