Audience and the purpose of written communication in business

Overview

Have you ever read a business communication and found the message unclear? Effective writing, like other communication skills, can be cultivated and improved. To write an effective business message, you must first know and understand your target audience and the purpose for which you chose the written communication to convey it. In this course, you’ll discover how your written communication helps create the right tone for different readers across the organizational hierarchy. You will also explore how more effective writing can effectively accomplish the three most common goals: information, response, or persuasion.

Objectives

• Identify the main considerations when analyzing the targeted readers of a business document
• Recognize the appropriate type of written message to be used for a given situation
• Recognize guidelines for effective writing of informative messages
• Identify the characteristics of effective reactive writing
• Recognize key elements of writing persuasive
• use the right tone to communicate a written business message