Competitive Marketing Strategies - Analyze your organization

Overview

It takes a certain amount of marketing innovation to gain customers today. When developing a competitive marketing strategy, conducting effective research is a key step. You need to evaluate your organizational skills and advertising activities. In this course, you will learn how to assess an organization’s core competencies and how to conduct a marketing audit. This course also describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. Explain the types of questions you need to ask about your organizational resources and capabilities, and describe the areas you need to consider when conducting a marketing audit and reviewing innovation.

Objectives

• Recognize the purpose of competitive marketing strategies
• Classify examples of important resources and skills to create and maintain competitive advantage
• Recognize the steps needed to identify important organizational capabilities
• Identify areas of focus when analyzing your organization’s marketing strategy and structure
• Recognize issues to consider when analyzing your organization’s systems, productivity, and marketing conglomerate
• identify examples of what you should consider when conducting an innovation audit